Chicago Golf Show

February 20, 2009 - The 26^th Annual Chicago Golf Show will feature Nancy Lopez, Beth Daniel, and many more other golf greats. The show will include booths where one can test the latest golf clubs, find great bargains, and even get free lessons.

“With the U.S.-versus-Europe women's team matches set for this summer at Rich Harvest Farms in Sugar Grove, current and past U.S. Solheim Cup captains Beth Daniel and Nancy Lopez, respectively, will appear at the 26th annual Golf Show.

The two LPGA Hall of Fame members will grace the Chicago Golf Show's Golf Academy Stage, where they are expected to conduct clinics, greet fans, and bring everyone up to date on this year's Solheim Cup. Attendees can even catch a glimpse of the coveted Solheim Cup, currently held by the U.S.

Current captain Beth Daniel will headline Opening Day of the Show on Friday, Feb. 27; Nancy Lopez, who captained the victorious 2005 U.S. Solheim Cup team, will step to the stage on Sunday, March 1. Lopez also is captain of this year's PING Junior Solheim Cup team.

With 33 victories on the LPGA Tour, including one major, Daniel was inducted into the LPGA Hall of Fame in 1999.

Lopez, who won 48 times on the LPGA Tour, including three majors, was voted into the LPGA Hall of Fame in 1987. She is married for former Cincinnati Reds third baseman Ray Knight with whom she has three children” (Chicago Golf Show, 2009).

Also they are marking down admission prices by 10 percent for this year. The cost of admission is $9, except for their promotional day in which it is only $5 to get in. This promotion is in honor of President Abraham Lincoln.

This is a great press release. It starts with the attractions that will truly draw people in and then works its way to the details of the event. By reducing the price by a small amount, they still make enough money, yet they get more people to come which ends up profiting them in the long run. This is a great public relations move.

I cannot see any mistakes or errors in this public relations maneuver. This is a success full event that has been occurring over the past quarter century, so they really have perfected the art of getting people to come to their event. The PR practitioner(s) have had many years to correct errors, try new techniques, and find the best way possible to run the event and publicize it.

Rock Icon Jon Bon Jovi Helps Out a Great Cause

January 28, 2009-Hard Rock International(R) partnered with rock icon Jon Bon Jovi has released a limited edition t-shirt for its Hard Rock Signature Series: Edition XXVI. All shirts will benefit the Philadelphia Soul Charitable Foundation.

Hard Rock International(R) along with Jon Bon Jovi are using strategic planning concept.

Both parties used this concept well. Hard Rock International(R) picked a rock icon with a very positive image and made it more positive. Jon Bon Jovi does not have the image that many rock performers have. He is known to have music that is loved and appreciated by both young and old alike. He is known for being cleanly dressed, respected by parents, and adored by many.

This is a great PR move for both parties involved. Jon Bon Jovi gets to reinforce his image as the "good boy" rocker and Hard Rock International(R) can be known as an organization that not only has restaurants and great food and great clothing, but as an organization who cares about others and is willing to better the lives of others.

The rock world is known to be "dirty", full of drug addicts, tattoos, loud noises, crazy hair, outrageous accessories, and much more. It is a type of music that is traditionally known as music for the rebellious children as it is not typically liked by the older generations and parents. Hard Rock International(R), in order to increase its sales, is strategically creating an image of the clean, well mannered, stylish, talented rocker. By using various t-shirt sales to help various charitable organizations and using rockers such as Jon Bon Jovi, they are in a sense cleaning up their image. They are letting parents know that rock will not destroy their perfect child. They are making rock for everyone, not just the rebellious.

Jon Bon Jovi is benefiting from this as well. By keeping his name out their in the positive lime light. I do not believe in the phrase that bad PR can be good PR. One negative brought out in a star can completely tarnish that person's record and reputation.

This is great PR, but there is one thing that needs to be done. This is a great campaign and all, but Hard Rock International(R) needs to put it out there more and do more advertising. Other than the Internet and at Hard Rock(R) locations, I do not hear of this campaign. This would be a great topic to do a sort of public service announcement in which Jon Bon Jovi could tell of the good that would come from individuals purchasing the t-shirts that Hardrock(R) offers with their Signature Series. Plus this would also give the charitable organization great exposure.