Breckenridge, Minn. is located along the mighty Red River. It is a town that is prone to flooding every year. Due to the fact that they flood nearly every year and have several major floods including the flood of 1997 and most recently the flood of 2009, the Breckenridge community is very prepared for a crisis.
I recently have been studying the crisis communication of Breckenridge and have just began to get into the information. Over the years, Breckenridge has been working on hindering the flooding that occurs in their community. I am working towards finding out much about the city of Breckenridge and exactly what it does to deal with crisis communication during its floods.
I will be finding out who the spokespeople are, what channels of communication are used, which channels of communication were most effective, and what can be done better.
When it comes to channels of communication, they used the Internet, television, and radio for sure, but I am thinking that other mediums could have been used as well. As far as which one was the most effective for them, I need to do more research to know for sure. As I study how Breckenridge deals with crisis communication, I will hopefully find ways for them to improve their crisis communication which will ensure better safety for the residents, less emotional damage, and overall will control the situation more effectively when the flood hits.
Sunday, May 3, 2009
Subscribe to:
Posts (Atom)