Monday, March 16, 2009

Jim Jones’ Hip Hop is back!

Hip Hop Monologues: Inside the Life & Mind of Jim Jones, the critically acclaimed artistic listening set to stage and produced by Sony Entertainment, Damon Dash, and J Kyle's Korner Entertainment is returning to the 37 Arts Theater in New York City on March 24th for six performances. This is the first time that it is open to the public. Tickets are starting at $40 and began selling on March 10.
According to PR Newswire, “Hip Hop Monologues: Inside the Life & Mind of Jim Jones, first debuted in November 2008 as a first of its kind, two-day theatrical album listening of sorts, set to stage using music from Jones' forthcoming Columbia Records debut album Pray IV Reign (in stores March 24th) as the platform. Its two day showing was exclusive to an audience of celebrities and media, music and entertainment industry insiders. Due to the overwhelming buzz and reviews of this private theatrical event, Hip Hop Monologues is returning to stage and opening to the public for the first time at the overwhelming demand of Jim Jones fans, theatre enthusiasts and critics alike.”
This news release was very well written. They used inverted pyramid to perfection. They began the news release with a straightforward lead that identified who, what, when, where, why, and how. Then they continued on to describe ticket prices and then what it is about.
After the important parts were given, they then continued on to give the article a more personal touch. These are details that could have been left out if the space was not there. They are not absolutely needed. When the press release was originally written, it may have been longer, but space did not allow for it to remain that long.
This would have been a great example to use when we discussed news releases last week.